PRODUCTION - This factor represents everything about your ability to create a quality product for your clients. Everything from manufacturing, quality control, innovation and more. Without production you have nothing to sell to your customer whether you are selling from a brick and mortar store or are selling online.
DISTRIBUTION - This factor represents your ability to get your product to your customer. Whether you are using direct marketing, sell retail, sell by mail or online, distribute by airmail, sea, hand delivery. Without Distribution you customer cannot get your product regardless of how good it is. Stock shortages, logistics breakdown and calamities can have devastating effect about delivery of your product.
TEAM - Andrew Carnegie once said if you take away everything I have (Richest Person In The World in 1890) but leave my team and I will make it all back within ten years and probably more. That is the importance of having a great team. The Team is everyone in your organization from CEO to the cleaner. Every person needs to be contributing at the highest level to truly make a Championship Team.
FINANCE - Your finances are the lifeblood of your company. When you have plenty of cash you can get through everything and deal with any emergency, when you business is hemorrhaging cash or your profit is bordering on a loss then any hiccup or challenge can collapse your business. One of the most challenging of the six to acquire and often the last one to be arrived. A cashed up company has much more room to grow rapidly as it can cover its growing pains.
MARKETING - This skill is one of the most important for you to master. Without marketing your customers will never know about your product. With an ever changing landscape of social and traditional media strategies available, you need to be constantly testing the pulse of the market to know where you should focus. Companies can disappear quickly when they lose connection to the market ie MySpace, AOL, Blackberry and Kodak.
DEMAND - Without customers you have a very expensive hobby. Demand represents finding who you target customer are and ensuring they actual want to buy you market. Are you targeting males? females? the gay community? environmentally conscious people?, business owners?, left handed people? adventurous people?, overweight people?. There are different niches for every business. As they say, if you target everyone you end up with no one.
MULTIPLIERS - There are three main type of multipliers in the game. The first is Champions. These are the customers who love your products so much they are willing to actively promote for you without compensation. The Second is Mentors. These are the people who guide us along the way, point out our mistakes, congratulate us for our successes and help keep it real. They move us along far faster than we could ever do by ourselves.
AND NEGOTATION - In this game there is a huge amount of negotiation and deal making. The companies who negotiate the hardest while also working the hardest are often the ones who win. Negotiating includes contract writing, submitting proposals and building relationships.
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